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Privacy Policy

Last Updated: August 25, 2026

Northbridge Insurance LLC ("Northbridge" "we" "us" or "our") respects your privacy. This Privacy Policy explains what personal information we collect through our website, how we use it, who we share it with, including the licensed insurance agents who may follow up with you about final expense coverage, and the choices available to you. Please take a few minutes to read it, and email us anytime at info@northbridgeinsurancellc.com if anything is unclear.

In Plain English

We ask for a few basic details, like your name, phone number, email, birth date, and state, so we can match you with a licensed agent who can help you find final expense coverage.

We use trusted third-party tools (Jornaya and TrustedForm) to keep a verified record that you agreed to be contacted. We share your information only with the licensed agents and partners involved in getting you a quote, never with random third parties for their own marketing.

You can ask us to stop contacting you, or to delete your information, at any time by emailing info@northbridgeinsurancellc.com.

01 Information We Collect

When you complete a quote request form on our website, we collect the personal information you directly provide, which may include:

  • Full name
  • Phone number
  • Email address
  • Date of birth
  • State and ZIP code of residence
  • Tobacco use status, a factor insurance carriers use to help determine eligibility and pricing for final expense coverage
  • Any additional information you choose to share in optional fields or in direct communication with us (for example, an email or online chat)

We, and the third-party tools described in Section 3, also automatically collect certain technical information when you visit our site, such as your IP address and approximate location, browser and device type, referring website, pages viewed, links clicked, and the date, time, and duration of your visit.

CategoryExamplesWhy We Collect It
Contact identifiersName, email, phone numberTo identify you and enable an agent to reach you
Personal detailsDate of birth, state, ZIP codeTo match you with agents and carriers licensed in your area and estimate eligibility
Health-adjacent informationTobacco useA standard underwriting factor carriers use for final expense quotes
Technical & consent dataIP address, device data, Jornaya LeadiD, TrustedForm certificateTo document TCPA consent and help secure our website

02 How We Use Your Information

We use the information we collect to:

  • Match your request with one or more licensed insurance agents who can provide final expense insurance quotes and follow up with you by phone, text, or email
  • Respond to questions you submit through our website
  • Verify your identity and general eligibility for the products you're inquiring about
  • Generate and store TCPA consent documentation (via Jornaya LeadiD and TrustedForm) in case your consent is ever questioned or disputed
  • Detect, investigate, and prevent fraud, spam, or misuse of our website
  • Analyze and improve our website's content, performance, and user experience
  • Comply with applicable laws, regulations, and lawful requests from regulators or courts

04 Who We Share Your Information With

We are a lead-generation website, we do not sell insurance policies directly. When you submit your information, we share it with the following categories of recipients so you can be connected with the coverage you're asking about:

Licensed Agents & Carrier Partners

We forward your submitted information to one or more independently licensed insurance agents and/or carrier partners licensed to sell final expense insurance in your state, so they can call, text, or email you with quotes and product information. These agents are independent professionals or companies, not employees of Northbridge Insurance LLC.

Service Providers & Vendors

Companies that help us operate our website and business, such as web hosting providers, CRM and lead-distribution software, consent-verification providers (Jornaya, TrustedForm), email delivery services, and analytics providers. These vendors may only use your information to provide services to us.

Legal, Safety & Business Transfers

We may disclose information when required by law, subpoena, or legal process; to protect the rights, property, or safety of Northbridge Insurance LLC, our users, or others; or in connection with a merger, acquisition, financing, or sale of business assets.

Once your information is shared with a licensed agent or carrier partner, their use of it is governed by their own privacy practices, not this Privacy Policy. We do not sell your personal information to unrelated third parties for their own independent marketing. However, because we may receive compensation when we connect you with an agent or carrier partner, this arrangement may be considered a "sale" or "sharing" of personal information under some state privacy laws, including California's, see Section 9 for your related rights.

05 Cookies & Tracking Technologies

Like most websites, we use cookies and similar tracking technologies (such as web beacons, tags, and pixels) to operate our site and understand how visitors use it. These may be placed by us or by third-party partners, including:

  • Website analytics tools that help us understand traffic and site performance
  • Advertising and retargeting pixels that help us measure marketing performance and show relevant ads on other websites
  • Jornaya LeadiD and TrustedForm scripts, which run on our quote request form to generate the consent records described in Section 3

Most browsers let you control cookies through their settings, including blocking or deleting them. If you disable cookies, parts of our site, including our quote request form, may not function properly. We do not currently respond to browser "Do Not Track" signals. Where required by law, we honor Global Privacy Control (GPC) signals as a valid opt-out request for California residents.

06 Your Choices & How to Opt Out

  • Decline to submit information: you can choose not to complete our form; keep in mind we won't be able to match you with a licensed agent.
  • Revoke TCPA consent: withdraw your consent to be contacted at any time by emailing info@northbridgeinsurancellc.com with your name and phone number or email, or by asking the agent who contacts you to stop.
  • Text messages: reply "STOP" to any text message to stop receiving texts from that sender.
  • Emails: use the unsubscribe link included in any marketing email.
  • Cookies: adjust your browser settings to block or delete cookies at any time.
  • Access, correction, or deletion: request a copy of, correction to, or deletion of your personal information by emailing us (see Section 10).

Revoking consent or asking to be removed from our list does not retract information already shared with an agent or carrier partner before your request, but we will promptly forward your removal request to any partner who received your information and ask them to honor it as well.

07 Data Retention & Security

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including matching you with an agent and maintaining documentation of your TCPA consent in case it is ever disputed. Consent records generated by Jornaya and TrustedForm are typically retained for a period consistent with applicable statutes of limitations for telemarketing-related claims. When information is no longer needed for these purposes, we take reasonable steps to delete or anonymize it.

We use reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

08 Children's Privacy

Our website and final expense insurance products are intended for adults and are not directed to, marketed to, or intended for use by anyone under the age of 18. We do not knowingly collect personal information from children. If we learn that we have inadvertently collected personal information from someone under 18, we will delete it promptly. If you believe a child has provided us with personal information, please contact us at info@northbridgeinsurancellc.com so we can address it.

09 Your California Privacy Rights (CCPA)

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA), gives you the right to:

  • Know and access the categories and specific pieces of personal information we've collected about you, its sources, and how it's used
  • Delete personal information we've collected from you, subject to certain exceptions
  • Correct inaccurate personal information we maintain about you
  • Opt out of the "sale" or "sharing" of your personal information (see Section 4 regarding our agent-referral compensation model)
  • Limit the use of sensitive personal information, such as the tobacco-use information described in Section 1
  • Not be discriminated against for exercising any of these rights

To exercise any of these rights, email us at info@northbridgeinsurancellc.com with the subject line "California Privacy Request." We may need to verify your identity before completing your request, and you may designate an authorized agent to submit a request on your behalf. We aim to respond within the timeframes required by law. Residents of other U.S. states with comparable privacy laws (such as Virginia, Colorado, Connecticut, and others) may have similar rights and are welcome to contact us using the same information.

10 Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to review this page periodically. Your continued use of our website after any changes indicates your acceptance of the updated Privacy Policy.

Contact Us

Questions about this Privacy Policy, or want to update your preferences? We're happy to help, reach out anytime.

Email info@northbridgeinsurancellc.com